Last week I was pondering how to increase my readership so I had a quick look around the blogs of other people who work in advertising. Lots of smart observation but it all centred on the latest thing in the world of Google or Apple or Facebook and pretty soon I was snoring. Then I came across the story of the leading lesbian blogger who this week was exposed as a man pretending to be a gay woman: Gay Girl in Damascus blog was revealed to be the fictional creation of a married male student from Edinburgh.
The day after came news that Paula Brooks, who claimed to be the executive editor of a US-based lesbian site LezGetReal.com, that “she”, too, was a man – in this case, a 58-year-old retired construction worker from Ohio called Bill Graber.
Before starting the Gay Girl in Damascus blog in February, Tom MacMaster, the Edinburgh student masquerading as Amina Abdullah Araf al Omari, had written posts on LezGetReal.com.
Now the point of this story is that loads of people visited their blogs and while I have top quality visitors, there are not very many of them. Which leads me to conclude that I need to give the masses what they want, what they really, really want.
My mate Rory (see pic below for just how close we are)!
I have to admit that I watched the last round from behind the sofa but I really shouldn’t have worried, the boy Rory is pure class. He ruthlessly destroyed the field and dispelled forever the theories of those people who thought he was a choker.
I loved this bit of fan worship from a top American golfer who simply tipped his cap and acknowledged greatness. In Brandt Snedeker’s words after the second round:
“It’s great to see him do that, especially on the heels of the Masters. I hope he can keep it going for the weekend. As a fan of golf I’d love to see him win this week. As a competitor I’d love to see myself win. We’ll see how it goes.”
My advice to Rory: never change your club manufacturer, never change your swing, never change your attitude (or as Darren Clarke said, Rory is a please and thank you person).
I was also mightily impressed with Japanese golfer Ryo Ishikawa who is donating his tournament earnings from 2011 to the victims of the tsunami that recently devastated the country. Ishikawa, 19, will also give $1,200 for every birdie he achieves during the year.
Speculative bubble or sound investment?
I’ve got lots of friends who are absolutely brilliant at buying at the bottom and selling just before the market disappears over the precipice. I’ve always wondered how they do it and as I sat down today to ponder the release of 2010 Bordeaux wines en primeur the answer suddenly came to me. They wait to see what I do and then do the exact opposite. My track record is appalling. I do my homework and take a very cautious attitude on the way up and then just as we approach the tipping point I pile in! This year’s en primeur release is widely acknowledged as being of outstanding quality and there has been an explosion in the Far East market as rich Chinese buyers snap up wines from the best estates.
For anyone who has got any money here are my tips for the top and don’t forget if all goes wrong you can always drink it (slowly!):
Lafite (first growth, £1,000+ a bottle expensive)
Mouton Rothschild (first growth, not quite Lafite but you’ll have to empty your coin bottle to buy a cork)
La Fleur Petrus (way up on last year’s release prize but still shooting out of the door)
Grand Puy Lacoste (more affordable and highly rated)
Beycheville (again in the sort of affordable bracket and the Chinese love the ‘dragon’ boat label)
Pontet Canet (big wow with the critics)
If you are interested MMI get a very good allocation of en primeur wines through their association with Emirates Airline. You can view the wines and make up a wish list through Le Clos.
I’ve got a few contacts on the inside so if you would prefer to speak to someone please let me know and I’ll sort it.
Olympic, 2.3 million tickets left . . . for the football
Two-thirds of applicants for London 2012 tickets have been left empty-handed in the face of huge demand. A total of 21 events have sold out altogether, with only limited availability for others.
Around 1.7m of the remaining 2.3m tickets are for the football tournament, which is taking place at large stadiums around the country. Of the 600,000 remaining for other events, the next most are for (not on the beach) volleyball and hockey.
Sarah Palin has been out righted
News broke last week that extreme right-winger, Michele Bachmann, is putting her name in the hat to be the next American President. Like all self-centred fascists she is totally against all government subsidies however there is some nice dirt on her doing the rounds. The issue is the Bachmann family farm in Wisconsin. The large rural property has been the recipient of considerable government largesse in the form of agricultural subsidies, the farm has reaped the Bachmanns about $154,000 of government cash since 2001.
Marketing tip number one, how to win friends and influence people
Respect to the shop in Dalma Mall in Abu Dhabi, who thought laterally, very laterally!
Top 5 iPad2 apps
The iPad2 is a very serious bit of kit and I’m in the busy adding apps stage. Here are my favourites so far:
- News++: Flipboard – I don’t know exactly what it does but I can add and find all of my favourites here
- Sport: R&A rules of golf – features a rules quiz that I’m rubbish at
- Audio Visiual: TuneIn Radio – all of your favourite radio stations in the blink of an eye
- Techie: Dropbox (a folder which you can add things to and access from any device)
- Games: Space Invaders (Invaders HD) – oldie but goldie
Any tips of great apps which I can get hold of through the UAE iTunes store gratefully received.