Someone has pointed out that my blogs need to promote ATOM more and re-reading some of the articles I have posted I can see that I wander off-piste rather a lot (ha, managed to get a sporting reference in straight off the bat; ooh there was another one). Anyway this week my lead subject is Google Analytics. It’s brilliant and I’m now an expert so if any of you want to better understand who is interested in what you have to say on your website I’m your man – if you have any really grown-up questions I have my wing man all prepared, step forward the mighty Matt ‘the stat’ Birch. I have one criticism of Google Analytics and it concerns an Americanism. At this point I have to say that I don’t share the common hatred of all things American. I actually think they do some things very well, like, for example, peanut butter. On Google Analytics the dates are upside down, month followed by day followed by year. Now that is extra-specially dumb and I don’t think I need to explain why.
While on the subject of stats another one I came across was the description of a 31 year tennis player as a veteran. Ouch. Seven minutes 32 seconds later I discovered another horrid stat, a child laughs 300 times a day and an adult 15 times. Now here is a promise, if you can spare thirty minutes to visit our office I promise the combined efforts of our jolly team will ensure you exceed your daily quota of giggles. And before Mighty Marek of MMI fame comments below, it won’t be due to the work we present to you.
Talking of being a veteran at age 31, I woke up this morning seriously worried about where my life is heading. Last year you may remember I was raving about the Maccabees brilliant new album; Wall of Arms (is album still a word?). Now the Maccabees are a serious indie band, a little bit off the radar, so I felt very comfortable being an admirer. This year I can’t stop playing Midlake and it’s horrible. They are beardy sorts playing electronic folk and I can’t believe I just owned up to liking them. I sense punk mark two is just around the corner to save me.
In mentioning the music I grew up with I am often accused of being a public schoolboy. I actually attended Tavistock Comprehensive School on the edge of Dartmoor in Devon. My school often got mistaken for Princetown Prison which lay around ten miles away. I have just realised that my American friends did something else stupid, name an Ivy League University after an English prison (there is a spottable flaw in my argument).
Apologies for finishing on sport but following the 6 Nations rugby tournament I was trawling the reviews to try and get a better understanding of why England under-performed. It wasn’t so much the losing it was the total lack of ambition. Good players like Delon Armitage have somehow had all of their confidence surgically removed by the England coaches. Jack Rowell the legendary Bath coach of old was pretty scary if you under-performed but he was a cuddly teddy bear of a man compared to the brooding Martin Johnson. Armitage was so obviously out of form yet managed to start four of England’s matches while the bang in form Ben Foden sat warming the bench.
Anyway, enough of being an armchair critic, this is what a gentleman called Miles Kington concluded on the subject of England rugby: ‘Was William Webb Ellis really the first Englishman to pick up the ball and run with it?’ Probably not, but he was almost certainly the last.’
And now for something completely different, to try and rid myself of my alarming drift into folk I’m going for top 5 punk songs this week.
- Beat on the Brat; Ramones
- Anarchy in the UK; Sex Pistols
- White Riot; Clash
- Alternative Ulster; Stiff Little Fingers
- Germ Free Adolescents; X-Ray Specs
I would be staggered if anyone out there can beat this list of classic anti-establishment songs but feel free to have a go.