For anyone who thought Gaddafi has the monopoly on insanity you are completely wrong. Try this quiz, it’s a real eye opener (I went random and got 7 out of 10).
For those of who thought his days were numbered, Gaddafi has played the civil war card which puts into perspective our grovelling attempts to rehabilitate him. Gaddafi is very mad and very bad and as my mum used to say, a leopard never changes his spots. Tony Blair and Howard Davies (Director of the LSE) led the way in getting it horribly wrong, only one of them so far has paid the price (guess who?). That will teach LSE for not giving me a first class honours degree with distinction.
Twits on Twitter
Hot on the heels of Charlie’s attempts to upstage Gaddafi he launched himself on Twitter which leads neatly to my second story about never underestimating the power of the medium. As a Facebook virgin with a grand total of four friends I am still charting new waters. Twitter might be a leap too far for me but my wife Sally is all over Twitter as a very effective communication and relationship building tool. Charlie boy managed to get 1 million followers in just 2 days!
No dissing your competitors
Staying on the theme of marketing, when I grew up in the UK you weren’t allowed to say anything bad about your competitors in your advertising. The rules changed and led to some very fierce battles with a deluge of tit for tat ads (easyJet vesus Ryan Air is always an entertaining one). The basic rule is that you have to be able to substantiate your claims which neatly brings in my second cliché of the day: lies, damned lies and statistics. Costa has just gone after Starbucks in the UK claiming everyone prefers their coffee – for anyone interested have a read of this article from Brand Republic.
Unfortunately in this country we are not allowed to make any reference to competitor brands, so I’m going to limit myself to saying that the brands that we advertise are much better than the brands our competitors advertise.
London Olympics logo comes under renewed fire
While I’m a guru at most things to do with advertising, logos are not my strong point. I was the one who liked the London Olympics logo when it was launched onto an unsuspecting public a few years ago. After the initial storm it disappeared from the public consciousness until our friends in Iran suddenly uncovered a great Zionist plot. Apparently the logo spells out Zion and as a result the London Olympics could be one country short when the games commences; what a shame.
Ryan Giggs is brilliant
Ryan Giggs is a true football legend unlike those rather unpleasant footballers like Rio and Wayne. If he had played for England instead of Wales we just might have had a chance of being World Champions again. Loved the interview, well worth a read. There are loads of talented footballers but only a small number have the right attitude. My favourite quote and one that should be drummed into every aspiring footballer:
What’s the secret of your (Ryan’s) longevity? “First of all, it’s what you’re born with; your genetics.” After that, it’s about “trying to live your life the right way.”
Cricket is clever
I’m guessing I’m not the only one that has been enthralled with the Cricket World Cup, not least England’s antics in drawing with India, losing against Ireland and then beating South Africa. All of the games were very exciting matches that went down to the wire. After the South African match I was curious enough to look up the standings and it was at this point that I realised that the preliminaries are just for show. There are eight major cricketing nations and eight teams go into the quarter finals, very neat.
I love a good carnival but having seen the picture below taken at the Mardi Gras in Sydney I was a bit put off making a trip, especially when it dawned on me that it’s the Gay Pride carnival and I struggled to equate the picture to the event, scary!
Oscars were plain wrong
The best film of last year by a trillion miles was True Grit; Jeff Bridges and Josh Brolin were amazing. It was wonderfully atmospheric, gritty and yet humorous. I didn’t like the bit when the horse toppled over and there was a continuity issue when the girl emerged from crossing the river bone dry but apart from that, 10 out of 10. The King’s Speech was an eighter for me while Inception snuck in with a nine as did Toy Story 3. Apologies to Mike Gerbich, I still haven’t seen The Fighter.
Top six (impossible to have five) Coen films
- The Big Lebowski
- True Grit
- Oh Brother where art thou
- The Hudsucker Proxy
- No country for old men (I watched this one from behind a sofa)