Tag Archives: Outdoor

Outdoor advertising reinvented

Advertising used to be simple; for many years you just had to create ads for TV, radio, billboards and newspapers/magazines and reach varying degrees of a homogenous mass audience.  Now the choices are mind-blowing and even old school media is reinventing itself.  Take a look at this astounding augmented reality outdoor ad for the Beetle.  I haven’t got a clue how it was done but everything from the use of the media to the execution makes you go ooh and aahh in all of the right places.  Will it lead to people going out and buying a Beetle?  Not in itself but it definitely got noticed and talked about creating a real buzz.  The first priority for advertising is to create and build awareness which is all about placement and creative execution.

Read the article here:

And watch how it works here:

If you have got an iPad or iPhone you can try it for yourself by downloading the app (vwjuicedup) and a grabbing one of the Canadian Beetle posters from Google images.

Other big name companies who have explored the world of augmented reality include Mini who ran ads in German magazines and Lego who have developed some amazing packaging which enables the pack to reveal its contents fully assembled within live 3D animated scenes.

Shameless plug

Our new website is live and the opposite of dangerous.  If you want to quadruple your sales in under 5 minutes please take a mo to pay a visit (see below for how I created a cunning link) – spot the deliberate mistake and I’ll grow a great big bushy moustache for charity!

www.upandatom.biz

ATOM - new website

How to stand out and make a difference

Movember is such a great initiative, it never fails to make me chuckle and as such it’s a real shame it hasn’t taken off here.  It’s the perfect opportunity to check out how silly you look with a ‘tash while raising money for good causes.  It’s also a chance for brands to get involved and be associated with a fun event.  Win, win, win as we call it in the trade.

Moustache

 Multi-coloured sheep

 There was a very famous black sheep ad for Levis created way back in 1982 by BBH.  I’ve long wanted to find a reason to showcase it again and the picture below from the recent Rugby World Cup in New Zealand has given me the excuse.  In reality the only connection is sheep but I loved the enterprise of the farmer who epitomised the warmth of his country’s welcome by painting his flock in the national colours of the competing teams.

Levi's black poster campaign

When the world zigs, zag. Classic poster ad from BBH.

NZ sheep

Rugby strip for some New Zealand sheep

 Always look on the bright side of death

 I was sent this gem by my colleague Nameer Kanderian.  It is John Cleese’s eulogy to Graham Chapman, it’s in the worst possible taste and that’s what makes it spot on.  There is a moment when you think it’s all going horribly wrong but it’s a great example of knowing your audience and using humour to elevate a sad occasion to something very special.

How to get to the top of the greasy pole

A few months ago I was reading a very interesting article that argued the greatest politicians were the ones with the most serious personality disorders. Churchill for example was a manic-depressive (bipolar disorder) with a love of whisky and soda.  His extreme personality enabled him to lead a country in times of great difficulties.  Now comes news that top achievers in the world of business also don’t conform to norms.

In a study published by the journal Psychology, Crime and Law, Belinda Board and Katarina Fritzon tested 39 senior managers and chief executives from leading British businesses. They compared the results to the same tests on patients at Broadmoor special hospital, where people who have been convicted of serious crimes are incarcerated. On certain indicators of psychopathy, the bosses’ scores either matched or exceeded those of the patients. In fact, on these criteria, they beat even the subset of patients who had been diagnosed with psychopathic personality disorders.

The full article in The Guardian newspaper is about wealth destroyers, it’s a bit of a shocker but well worth a read.  If being horrid is how to get rich it’s lucky most of the world is very poor.  Click the image to read The 1% are the best wealth destroyers the world has ever seen.

Guardian image

Balotelli takes the biscuit

Like a lot of people I’ve found the antics of Balotelli (the Italian striker currently playing for Man City) compulsive viewing.  He’s barking mad, you never know what is going to happen next apart from it will make you laugh.  Setting fire to his house with a firework and then getting involved with the firework safety campaign was Balotelli at his finest.  Unfortunately he will self destruct in the not too distant future so enjoy the show while you can.

Balotelli
iPad app(s) of the week

I hope you iPadders all have them loaded with Evernote and are now eagerly awaiting my next recommendation.  While there are a lot of applications out there that do tricks sometimes it’s the simple ones that get the most use.  This week I’m going for Dolphin HD, it’s just a sort of speed dial equivalent where you can quickly add and access your favourite sites.  No thrills it just works and for that and the fact I use it every day (unlike 99% of the apps I’ve downloaded including Angry Birds which I’ve only played once for about 2 minutes – what is the fascination?) it gets a 5 star rating.

Introducing Screamo

When I was growing up my parents hated my music tastes and that is exactly how it should be.  However as my girls started into their teens I noticed there was quite a lot of cross over in our tastes.  When we sat down to supper the other evening and they announced they had a new band that they wanted me to listen to I was genuinely interested.  From there on in it went a bit pear-shaped as they introduced me to the band that were rated the best performers at Reading and Leeds and has chalked up a pretty damn impressive 22 million hits on YouTube.  My good friend Tony Dodds once described Enter Shikari as a bit shouty, by comparison Bring Me The Horizon make the Enter boys look like a bunch of choir boys in a continual state of blissful harmony.  Turn down the volume, hit the link and run fast to hide behind the sofa.

Top 5s

Having done well over a year’s worth of top 5s I’ve actually run out for the moment so have decided to make them a monthly rather than weekly occurrence.   Happy to take suggestions from the floor…

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Bin Laden is more dead than a very dead parrot

I’m not a great one for conspiracy theories and I really can’t see the point in publishing a picture.   All the theorists will claim it has been doctored.  Maybe we should revert to sticking heads on stakes but then again the clever people at Madame Tussauds could easily rustle up a head up for the occasion.  All I have got to say on the subject is Bin Laden is dead and the American’s lied about the alive bit.

Wanted poster Osama Bin Laden

Spanish footballers behave like toddlers

Bin Laden managed to knock the pathetic antics of Barcelona and Real Madrid off the front page for a couple of days.  Fortunately Mouriniho got involved in football, imagine him in charge of a terrorist organisation or the head of state.  I spotted the comment below in the papers and it’s given me the perfect opportunity to dust off one of my favourite ads.

What angered me intensely was the farcical way in which both sets of players, but particularly those in Barcelona shirts, showed an insatiable appetite to hit the ground like a three-year-old whose mum won’t buy him sweets.


Great ads take less than a minute

I’ve been watching an excellent Danish detective series called The Killing; think Prime Suspect with sub titles.  When I started watching it I never knew it was 20 one hour episodes so spent the entire series changing my mind about ‘who done it’.   Brilliant advertising doesn’t have 20 hours to twist and turn, it’s all about transforming simple observations into beautifully crafted short films.  The cleverness of people who can get a message over in less than a minute never ceases to amaze me.  Take a look at the ads for toffee dodgers and Specsavers for great examples of the art.  In both instances you end up entertained and really liking the brands, they stick in your mind for the next time you go shopping (I’m the person who sneaks stuff in the shopping trolley while my wife isn’t looking or if I’m sent off on my own with a shopping list I go way off piste).

A bit more about the ad

Read more here

Roadside posters have long been considered the most difficult medium in which to communicate a compelling message as you have only got a millisecond to get your message over (although I find radio ads very difficult to write, for every good one there are at least 100 shockers).  This poster example is incredibly simple but has the just the right amount of cleverness to make you like the brand.

Ocado ad

Here is a golden oldie  that seems to be targeting us boys but did amazing things for Wonderbra sales and is always worth dusting off.

Wonderbra ad

And finally here is a series of ads for the All Blacks that really caught my eye.  If England don’t win the Rugby World Cup this year (I’m not hopeful although we could be in the mix come 2015) I hope the All Blacks win, they play great rugby and it will be a travesty of justice if Richie and Dan end their careers without World Cup winners medals.

All Black poster

The Royal wedding, oops forgot

I was very kindly invited by an old friend to play Yas Links on what transpired to be the day of the Royal Wedding.  I’m not anti-Royal (it helps define our nation and attract millions of tourists a year) but I’m just not into watching weddings.  I was alerted to my absence when I read an article about brands associating their products with the Royal Wedding.  Apparently, apart from the Royal Mint, the Great British public really resented profiteering at the expense of the Royals.  So rather than enhancing a brand it turned out to be a big flop, although one brand did come up with an interesting concept.

Royal condoms

RIP our ’enry

I remember Henry Cooper being a huge hero to my Dad. he was a great boxer and a true gent who became famous for sticking Cassius Clay (as Muhammad Ali was then called) on the seat of his pants.  Those were in the days when boxing had one world champion for each weight rather than the million and one they have now.

Gorrilaz are cleverer than Stephen Hawkings in clever mode

The launch of the iPad2 in Dubai (price flash: more expensive than in America but cheaper than in England) caught one eye while news that the Gorrilaz recorded an entire album (the Fall) on an iPad struck me as astonishing.  I haven’t heard it but the reviews are pretty good and the cartoon is stunning.

For any geeks out there these are the iPad Applications Used: Speak It! Text to Speech / SoundyThingie / Mugician / Sylo Synthesiser, Sylo Synthesiser Pro / Synth / FunkBox Drum Machine / gliss / AmpliTube for iPad / XENON Groove Synthesizer / KORG iELECTRIBE / bs-16i / Mellotronics M3000 for iPad / Cleartune – Chromatic Tuner / iORGEL HD / olsynth / StudioMini XL Recording Studio / Bassline / Harmonizer / Dub Siren Pro / Moog Filtatrons

Gorillaz

Top 5s, best synthpop albums:

  • Human League; Reproduction
  • Orchestral Manoeuvres in the Dark: Orchestral Manoeuvres in the Dark
  • Heaven 17: Penthouse and Pavement
  • Moby: Play (anyone planning to go to his Dubai concert?)
  • Kraftwerk: Autobahn

All disagreers welcome.

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