With the rain tipping down in South Wales ruining my 13 hour festival of viewing from my reserved spot on the sofa (trespassers risked the death penalty) and the US teams’ waterproofs sprouting leaks (the only thing that cheered me up) I’ve decided to break the habit of a blog time and talk about advertising. Before I do however, am I the only person who thought McIlroy was right to go for the 18th green in two on the final day (of the Ryder Cup)? Go on my son you’re 21; I watch golf to see people do things I can’t. Talking of things I can’t do (either) my favourite shot of the entire tournament was when Tiger duffed his chip from the right of the 18th green on day two and a half. He managed to hit a photographer square-on which resulted in this stunning photograph.
Back to advertising, my attention has been drawn to a Sun & Sand jingle that goes something like ‘The largest multi-gender sports and leisure retailer in the Middle East’. My issue is with the word multi, I thought there were only two genders but maybe they are going after the pink pound that used to be the reserve of Jules Bar at the Meridien Dubai Hotel. I recall many years ago going to Dubliners and being redirected by a certain Marek Sheridan who insisted I try Jules Bar as the people in there are really friendly. He was right for all of the wrong reasons.
My wife, aka Sally2Hats, sent me the Egyptian ads for a brand of cheese called Panda. At first I thought they were for the Panda supermarket chain and I vowed never to go there just in case my kids bumped into the star of the commercial, a seriously scary panda that shocks and awes anyone who dares not to be eating his brand of cheese. The scary tactic, if you don’t eat Panda cheese you’ll end up between two slices of bread, challenged Saatchi and Saatchi’s lovemark philosophy (to succeed brands need to be loved) e.g. McDonald’s – I’m lovin’ it. Take a look at the ads and hope you never bump into Mr Panda.
To be absolutely fair I think the Panda ads have been and will continue to be very successful as they have got people talking about the brand and there is the formula there to create a cult. They have also developed a campaign which can run and run and be exploited through every communication vehicle – the sampling should be fun! There have been over a million views of this ad on You Tube which is pretty damn impressive. Even more impressive is 21 million+ views the Old Spice ads have ramped up. I think the ad is OK but it’s not that great and the humour seems pretty obvious to me.
Finally for a bit of nostalgia who can forget the old Old Spice ads doused in an uplifting burst of Carmina Burana.
A bit of controversy and lively debate was caused this week when Gap unveiled its new logo. Before adding my two penneth worth I have to admit I’m the person who likes the London Olympics logo. The Daily Mail hated it which pretty much cemented my opinion even before I saw it. Then I was reminded of the Flinstones – double whammy. When you compare London 2012 with what has gone before I think most peoples’ views would soften. Through the ages Olympic logos have featured clichés of the host city, obvious stuff and as such un-talked about and uninspired.
However Gap has seriously messed up proving all publicity is not good publicity, their new logo is on the right!
Last up on brands comes a great new product from Marmite, a product built around the simple insight that people either love or hate it. I’m a hater but I wish I loved it. Now they have launched a Marmite chocolate bar and it sounds delicious.
Having started on advertising and promised to keep to the script, this classic rugby league, home-spun philosophy quote popped up and my resolve dissolved.
“It’s a bit like watching your mother-in-law drive over a cliff in your brand new car. There are mixed emotions” – Steve McNamara after Leeds had snatched a draw against his Bradford team at Headingly.
News has just broken via a text message from Etisalat that (as predicted) the BlackBerry ban has been withdrawn. Surprise, surprise, what a lot of fuss about nothing. The only real winner was Apple but beware. My price watch has shown that Etisalat’s once in a lifetime iPhone 4 contract will set you back over double what it would in the UK and it only includes a national data package – £400 plays over £900 a year. While I’m sticking to my BlackBerry they need to sort out their apps very quickly or they can wave goodbye to their smart phone lead within the next 12 months. Finally for my top 5s I’m going with a curve ball for no reason whatsoever, breeds of dogs:
- Border Terriers
- Working Cocker Spaniels
- Springer Spaniels
- Labrador Retriever
- German Pointer
Want to pick a bone with me? Feel free in the comments below.