Advertising used to be simple; for many years you just had to create ads for TV, radio, billboards and newspapers/magazines and reach varying degrees of a homogenous mass audience. Now the choices are mind-blowing and even old school media is reinventing itself. Take a look at this astounding augmented reality outdoor ad for the Beetle. I haven’t got a clue how it was done but everything from the use of the media to the execution makes you go ooh and aahh in all of the right places. Will it lead to people going out and buying a Beetle? Not in itself but it definitely got noticed and talked about creating a real buzz. The first priority for advertising is to create and build awareness which is all about placement and creative execution.
Read the article here:
And watch how it works here:
If you have got an iPad or iPhone you can try it for yourself by downloading the app (vwjuicedup) and a grabbing one of the Canadian Beetle posters from Google images.
Other big name companies who have explored the world of augmented reality include Mini who ran ads in German magazines and Lego who have developed some amazing packaging which enables the pack to reveal its contents fully assembled within live 3D animated scenes.
Our new website is live and the opposite of dangerous. If you want to quadruple your sales in under 5 minutes please take a mo to pay a visit (see below for how I created a cunning link) – spot the deliberate mistake and I’ll grow a great big bushy moustache for charity!
How to stand out and make a difference
Movember is such a great initiative, it never fails to make me chuckle and as such it’s a real shame it hasn’t taken off here. It’s the perfect opportunity to check out how silly you look with a ‘tash while raising money for good causes. It’s also a chance for brands to get involved and be associated with a fun event. Win, win, win as we call it in the trade.
There was a very famous black sheep ad for Levis created way back in 1982 by BBH. I’ve long wanted to find a reason to showcase it again and the picture below from the recent Rugby World Cup in New Zealand has given me the excuse. In reality the only connection is sheep but I loved the enterprise of the farmer who epitomised the warmth of his country’s welcome by painting his flock in the national colours of the competing teams.
Always look on the bright side of death
I was sent this gem by my colleague Nameer Kanderian. It is John Cleese’s eulogy to Graham Chapman, it’s in the worst possible taste and that’s what makes it spot on. There is a moment when you think it’s all going horribly wrong but it’s a great example of knowing your audience and using humour to elevate a sad occasion to something very special.
How to get to the top of the greasy pole
A few months ago I was reading a very interesting article that argued the greatest politicians were the ones with the most serious personality disorders. Churchill for example was a manic-depressive (bipolar disorder) with a love of whisky and soda. His extreme personality enabled him to lead a country in times of great difficulties. Now comes news that top achievers in the world of business also don’t conform to norms.
In a study published by the journal Psychology, Crime and Law, Belinda Board and Katarina Fritzon tested 39 senior managers and chief executives from leading British businesses. They compared the results to the same tests on patients at Broadmoor special hospital, where people who have been convicted of serious crimes are incarcerated. On certain indicators of psychopathy, the bosses’ scores either matched or exceeded those of the patients. In fact, on these criteria, they beat even the subset of patients who had been diagnosed with psychopathic personality disorders.
The full article in The Guardian newspaper is about wealth destroyers, it’s a bit of a shocker but well worth a read. If being horrid is how to get rich it’s lucky most of the world is very poor. Click the image to read The 1% are the best wealth destroyers the world has ever seen.
Balotelli takes the biscuit
Like a lot of people I’ve found the antics of Balotelli (the Italian striker currently playing for Man City) compulsive viewing. He’s barking mad, you never know what is going to happen next apart from it will make you laugh. Setting fire to his house with a firework and then getting involved with the firework safety campaign was Balotelli at his finest. Unfortunately he will self destruct in the not too distant future so enjoy the show while you can.
I hope you iPadders all have them loaded with Evernote and are now eagerly awaiting my next recommendation. While there are a lot of applications out there that do tricks sometimes it’s the simple ones that get the most use. This week I’m going for Dolphin HD, it’s just a sort of speed dial equivalent where you can quickly add and access your favourite sites. No thrills it just works and for that and the fact I use it every day (unlike 99% of the apps I’ve downloaded including Angry Birds which I’ve only played once for about 2 minutes – what is the fascination?) it gets a 5 star rating.
When I was growing up my parents hated my music tastes and that is exactly how it should be. However as my girls started into their teens I noticed there was quite a lot of cross over in our tastes. When we sat down to supper the other evening and they announced they had a new band that they wanted me to listen to I was genuinely interested. From there on in it went a bit pear-shaped as they introduced me to the band that were rated the best performers at Reading and Leeds and has chalked up a pretty damn impressive 22 million hits on YouTube. My good friend Tony Dodds once described Enter Shikari as a bit shouty, by comparison Bring Me The Horizon make the Enter boys look like a bunch of choir boys in a continual state of blissful harmony. Turn down the volume, hit the link and run fast to hide behind the sofa.
Having done well over a year’s worth of top 5s I’ve actually run out for the moment so have decided to make them a monthly rather than weekly occurrence. Happy to take suggestions from the floor…