Here goes with my best and worst of the year:
Wow activation of the year
Nokia might be out of fashion (took their eye off the ball) but they are having a right old go at staging a comeback. If you’ve got 5 minutes to spare, it’s very well spent taking a look at the show that launched the Lumina 800 in London – the making of is even more worthy of your time.
Shocking ad of the year
Welcome back previous multiple award winners Benetton for their UNHATE campaign (I admired it).
Social media best of the best
Got a friend who is feeling poorly, send them a personalised can of Heinz tomato soup, ever so simple and ever so clever – take a bow agency We are social.
No award but what about the power of social media to make people do something very odd. Simply plant a thought, sit back and marvel.
The socially driven ‘no trousers day’ on subways around the world defies description although ‘why’ springs to mind.
Misplaced ad award
This ad for Betfair appeared next to an article highlighting how they had messed up big time and were refusing to honour bets.
I wish I was that talented award
The 2011 ad for Absolut as part of their purity campaign is a stunning example of the work of Dan Tobin Smith. The concept of purity is beautifully expressed through creased paper brought to life by shadows and light.
Oops, wrong place wrong time, I need a new job award
The picture below appeared on the website of Le Redoute, a leading online shopping portal, it was compounded by the thoughtful provision of a magnifying glass to enable viewers to get up close and personal. It went viral with the naked man appearing in a wide array of very imaginative settings.
Good golly Miss Molly award
These ads for a Dutch bra brand called Hema; the sexy minx in the ad is in fact a man.
Most politically incorrect award
Take a bow Ryanair for a calendar featuring their hostesses in all sorts of skimpy outfits (I deducted lots of marks on the basis that the proceeds went to charity but they still won).
Best pubic initiative
The Guardian book swap is an excellent idea, leave your unwanted books in public places for other people to find and enjoy.
British Sea Power: Vallhalla Dancefloor
Rainhouse featuring Florence Prosser: Pack up your troubles
Shocking year, I haven’t seen it yet but I’m confident that the new Sherlock Holmes film will be the best of the year by a long way.
David Mitchell: The thousand autumns of Jacob de Zoet
My wife is shouting Downton Abbey in my ear but I’m going for the last series of Spooks.
One funny, one an incredible act of nature and the last deeply poignant.
Weber Q BBQ
Creative Wireless Speaker (AED 169 at Sharaf DG)
Pyjamas for my wife from Hush (saved my Xmas)
Little things for big minds
Type Askew into Google.
Happenings in 2012
Stone Roses and Black Sabbath reunions
Kasabian at the Sevens Stadium
England v Pakistan at Sports City
The London Olympics
Predictions for 2012
France and Britain break off diplomatic relations – Eric Cantona becomes President of France
Rebirth of the Deutsche Mark
The mighty Plymouth Argyle survive and thrive
England rugby team contracted to advertise Ovaltine
Facebook take over the world
iTV (not be confused with ITV)
Paul Scholes to come out of retirement (it just came true)